Elgg Software

Originally conceived as a social networking approach to e-learning in 2004, Elgg is an open source software complete with blogging, microblogging, file sharing, networking, groups, and other features enabling the creation of robust online social environments for a site's users.

Licensed under the GNU General Public License (GPL), Elgg is free to download and use on LAMP (Linus, Apache, MySQL, and PHP) platforms.

The video above gives a unique look at the growth of the source code behind one of the world's most popular social networking site software.

Elgg Founders: Ben Werdmuller von Elgg and David Tosh

 

 

 

Backlinking

If you want your site to rank high in the search engine results, you have to get those critical votes of confidence, i.e., backlinks, from other sites. Doing this by hand can be something of a chore, which is why automation is key.

The great thing about SEO (search engine optimization) is it drives free traffic to your site, so you can save money on PPC, PPV, banner advertising, etc..